Ease Coffee (2020)
Coffee is a part of many people’s lives. From the first morning brew to a social moment with friends, a fresh roast is a moment to savour and enjoy by yourself or with friends. However, coffee can also be a supressent. Causing sluggishness for some, or over-stimulation for others.
Ease is a fictional coffee brand that bases their objectives on coffee with minimal caffiene, so that you can enjoy a fresh roast without the worry of side effects. With three kinds of blends, you’re able to drink it at anytime during the day.
This project was branding based, while also including an intensive amount of research on how colour and typography influences how a consumer feels when approaching a brand. Using set design, I aimed to develop a relaxing yet fresh atmosphere to emphasise the balance and luxury of this brand.