Take This,
You’ll Be Fine (2019)


The idea that brands try to be your self-care by using language that implies that they’re trying to be your pal, while also trying to speak on your behalf, the project highlights the uglier sides of nervousness and anxieties, and how we use these brand personalities to cover them up. By building a kit that saterises on the concept of self-help equipment, I stage managed specific scenarios and how companies would capitalise on it.